Tuesday, December 2, 2008

How To Have Someone Happily Pay All of Your Marketing Costs


This is so exciting and down-right simple.....I just had to share it with everyone.

If you have been on my website ( www.real-estate-success.org ), you will know that I encourage agents to consider partnering with a lending affiliate for certain strategies. In fact, a tip I received from my 800 number provider (Proquest Technologies) was to arrange a co-marketing strategy where you fax your day-old leads to your lender and have them put $1 per lead into the kitty for 'co-advertising'.

The idea works great. Its ad money the lender would allocate in most cases anyway, so why not have them allocate it to buying leads from you? They can purchase lists from any one of a thousand list brokers...so why not broker your list to them for $1 per lead?

If done correctly, this is not only a win-win deal for you and the lender, but your call capture system becomes a profit center before you ever follow-up on a single lead.

Often at this point agents ask, "Well, how would my lender take these leads and follow-up on them if the prospect call about one of my listings?"

Click here for a sample script that your lender could use - Real-Estate-Success.org
(This is my website - Go to the Marketing Tools page - These are all free downloads that anyone is welcome to use in their real estate business).

1 comment:

Michelle Custodio said...

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