Tuesday, December 2, 2008

How A Call Capture User Multiplied Profits By 500%


I really have to commend one of Proquest Technologies' clients for this one. He took the idea (below) of $1 per lead and leveraged it to pay virtually all his marketing costs.....now and in the future.

What he has done is arrange a relationship with five different affiliates who pay him $1 per lead....EACH. He has his lender,his title company, his abstract company, his inspection company and a water treatment system company all pay him $1 per lead.

So this Call Capture User is getting $5 for every lead he generates before he ever followsup on a single lead. If he generates 150-200 leads per month, he's getting $750-$1000 every single month.

That means virtually all his marketing costs are covered. And what does he pay for his Call Capture System through Proquest? $49.99 per month. Not bad.

Now here's one of the big keys to success in doing this...

Entice People To Want To Work With You
This is crucial when considering the way this user has multiplied this concept by five. He's able to do this because of the way he adds value for his affiliates.

What you need to do is this: on EVERY fax-back document you have on your hotline system, make the last page an advertisement for all five of your affiliates. Break the page up five ways and put an ad for each of them on that page.

You also can give each affiliate several extensions on your hotline if the affiliate would like to use this approach in their marketing.

Remember, each extension can page it's own pager and call transfer to its own call transfer number. So each extension the affiliate uses, the Proquest system pages them and call transfers to them.

Another value-added tool you can use is on your fliers. For every flier you have going out (by mail, from a brochure box on the sign or whatever) you include the five affiliates on the back of the flier.


So each of the affiliates feels like they're getting a decent bang for their dollar. You add value and give them multiple exposure...each of them feels like they're making out well. Plus, because they're paying by the lead, they're paying only for results.


If you're not already using a Call Capture System in your real estate business - you should be. On my website, I detail the 800 Call Capture System I use in every part of my business. You can actually sign-up from my site and Proquest will waive the $299 setup fee!!!! More great savings through Real-Estate-Success.org!!