
Here is a really neat marketing tool available to Realtors - and the best thing it is FREE!
Lowe's have teamed up with the National Association of Realtors to provide Realtors an exciting new real estate marketing tool.
With the Lowe's Realtor program, you'll have access to a FREE online real estate marketing system that allows you to give sellers and new homeowners coupons and rebates to use at Lowe's. Cutomized, high quality, professionally produced direct mail is sent on your behalf - FREE.
Offers include:
Seller: 10% Lowe's Coupon and exclusive rebate offers
Prospective Buyers: Online dream book with project tips and ideas on how to turn prospective property into their dream home
New Homeowners: Congratulations postcard with 10% Lowe's savings coupon
There are other benefits such as a 5% discount on Lowe's gift cards but that doesn't interest me - that's not really FREE.
I am sure some readers are already aware of this program and may already be using it but I felt this was worth posting on my blog as I don't seem to be able to easily find it on Realtor.org - though if you search Lowe's in the search box it will come up.
I use this program with everyone: buyers, sellers, friends, people I just met - they all love it. Sure I know that Lowe's are making out great in this but still it's a neat free tool.
One drawback, though, is that you cannot import a list into their system. So it gets a bit time consuming entering lots of clients and/or prospects into the system. On the other hand, however, you can export your list out of this system into a spreadsheet. What I am starting to do is enter all NEW clients and prospects into the Lowe's program first and then take it out into my database so as to avoid double data entry. Just an idea.
The website for this program is www.LowesRealtorBenefits.com. Let me know what you think.
Good luck,
John Mc Kenna, MBA
Realtor
Remember to log on each week for additional inexpensive tips and ideas to help build your real estate business. Or visit my website for free downloads that might be of some help - go to www.real-estate-success.org. And please share what's working for you - that's the whole purpose of this blog and my website. Also, visit The Best Real Estate Systems for additional great tips.



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