So How Do You Become A Successful Real Estate Agent In Today’s Tough Market?

The answer to the above question consists of several main components which are quite simple and straightforward. In brief, the things you simply must do to ensure success are as follows:

1. Realtor = Business Owner - Treat your real estate practice as a business – you are running a business – never forget that!

2. Time Management - Due to the workload and possible chaos involved with our business, you must master Time Management.

3. Automate Everything - To assist you with your time management and to keep on top of all the tasks and activities involved in real estate transactions, you must automate everything where possible.

4. Prospecting - You must train yourself to prospect at least 2 hours per day (every day that your real estate practice is open for business).

5. Lead Generation is the lifeline of your business. You must have a system that generates good quality leads and plenty of them. And this system should be automatic – working for you 24/7, even while you are sleeping.

6. Testimonials - You must use testimonials with all of your real estate marketing – this includes your real estate postcards, your realtor business cards, any and all sales copy, your real estate website, your listing presentations, and even, if you can, include it when you advertise your homes for sale.

7. Referrals – you must have a system for getting referrals. We, as consumers, will prefer to do business with someone we know or with someone who has been referred to us by someone we know. So, every time you are talking to someone you know (whether in person, on the phone or via email) ask them this question: “As you know I am in real estate, I need you to think for a minute – who do you think are the next 3 people you know that might be considering buying or a selling a home.”

8. Professionalism & Personality – Finally, dress professionally every minute of each day that you are practicing real estate. Be likeable – it is a proven fact that consumers do business with people that they like. More importantly in today’s economy, be upbeat and positive. No-one wants to be around a real agent who is full of doom and gloom about the housing market – I know I don’t!

My opinion has always been “Why reinvent the wheel?” At my Real-Estate-Success.org site you’ll learn the best, most inexpensive practices and systems for your real estate business. Over the years, I have bought them all, subscribed to them all, reviewed them, tried and tested them, used them, and when necessary, dumped them in the garbage.

With Real-Estate-Success.org there are no strings, no fees. Nothing but solid, real estate information and advice.

So take a visit and learn what you’ve been missing.

Don’t reinvent the wheel – SAVE YOUR MONEY - I have it all done for you!

John Mc Kenna

john@real-estate-success.org